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Personalised communication

Empirical and normative research

The objective of this initiative is to conduct empirical and normative research on the uses, effects, and implications of personalized communication in the areas of politics, health, and commerce. This project has also a strong outreach function, integrating the perspectives from other research groups within and outside the UvA, initiating international cooperation, playing an active role in advising policy makers and stakeholders and contributing to a lively public debate through the media and public lectures.